A review of the literature and discussion on marketing and forecasting demand for urban public transport services
Demand management is of specific value for successful marketing applications almost in all areas. However, public transport is one of the areas where marketing applications seem to be neglected. This paper reviews the literature from the marketing approach and discusses how this approach could contribute to urban public transport services' success. The paper also discusses the contribution of demand forecasting for urban public transport services management in the context of marketing. © EuroJournals Publishing, Inc. 2007.